Branding & Web Design for an Exercise Physiology Practice, Untapped Exercise Physiology

A fresh brand and first website for a growing allied health practice

The brief

Untapped Exercise Physiology specialises in athlete development, fitness and rehabilitation. Kylie came to Lilaco Designs at an exciting stage, the practice's vision had evolved, but the brand hadn't caught up, and they didn't yet have a website at all. As a first-timer, the whole process felt overwhelming. They needed a fresh, modern identity and an online presence that matched where the business was heading, without the stress.

The approach

We took it step by step to keep the process feeling exciting rather than daunting, starting with a brand identity that captured Untapped's energy and professionalism, then building a website designed to turn visitors into booked appointments. Every decision was made to reflect their commitment to personalised, results-driven care.

What we created

A complete rebrand and first website, cohesive across every touchpoint:

Logo & brand identity: a modern identity conveying vitality and professionalism
Typography: fonts chosen to reinforce energy, credibility and approachability
Custom Squarespace website: user-friendly, mobile-optimised, showcasing their services and team, with clear calls to action to encourage bookings
Social media templates: a full set for posts, carousels, reels and stories, all on-brand and designed to capture attention and drive engagement

The result

Untapped Exercise Physiology now has a strong, recognisable brand and a professional website that makes it easy for potential clients to find information and book in. The rebrand lifted their online visibility, strengthened their credibility, and gave a growing practice the polished, confident presence it needed to attract new clients.

Kind words

"Christal has been such a big help setting up our first ever website and professional branding. As a first-timer this seemed overwhelming, but Christal made it super easy and just exciting. Our material looks great, and we're so blessed to have her in our corner for all things socials, websites and design. Appreciate you so much, Christal!"
— Kylie Watts, Untapped Exercise Physiology