The Wellness Brand Blueprint
Branding & Growth for Health & Wellness

You're passionate about guiding others on their journey to well-being, and we're passionate about helping your brand thrive.

Dive into our articles for empathetic advice on crafting a powerful visual identity, strategic branding insights, and practical business tips. We're here to empower your authentic growth and ensure your purpose resonates clearly.

Want Your Health & Wellness Brand to Truly Stand Out? Let's Talk Authentic Illustrations!
Christal Giblett Christal Giblett

Want Your Health & Wellness Brand to Truly Stand Out? Let's Talk Authentic Illustrations!

In today's bustling health and wellness landscape, simply offering great services isn't enough. From holistic practitioners and mental wellness professionals to mindful lifestyle brands, the market is overflowing with choices. Your potential clients aren't just looking for a service; they're seeking connection, trust, and a positive transformation. So, how do you ensure your unique approach and heartfelt mission truly resonate and attract the right people?

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Is it worth Paying for a Logo Design?
Christal Giblett Christal Giblett

Is it worth Paying for a Logo Design?

Uncertain about logo pricing? We've got the answers. A logo is more than just a pretty picture. It's the visual cornerstone of your brand, the first impression that can either captivate or repel potential customers. So the question is, how much should you invest in this crucial design element? Why Logos Cost More Than You Think

While it may seem like a simple graphic, logo design is a complex process that demands.

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It pays to undertake market research when designing a logo
Christal Giblett Christal Giblett

It pays to undertake market research when designing a logo

Why it pays to undertake market research when designing a logo.

Don’t think of a logo as just a simple form of identification for your business. Your logo serves much more importance and purpose in your business branding, it identifies, provides a visual identity and acts as your DNA for your business.

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The Power of Consistency: Why your Brand needs a Style Guide

The Power of Consistency: Why your Brand needs a Style Guide

Imagine walking into your favourite store.  The lights are warm and inviting, the layout is familiar, and the friendly staff member greets you with a personalised touch. This feeling of recognition and comfort – that's the power of brand consistency in action.

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How Professional Branding Can Elevate Your Business to New Heights
Christal Giblett Christal Giblett

How Professional Branding Can Elevate Your Business to New Heights

In the fast-paced world of today's marketplace, creating a lasting impression is crucial for achieving success. Whether you are starting fresh or aiming to elevate your business, establishing a professional brand and identity is key to boosting revenue and laying the foundation for sustained growth. Here's why investing in professional branding can be a game-changer for your business:

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Why Brand Consistency is the Secret Sauce to Success
Christal Giblett Christal Giblett

Why Brand Consistency is the Secret Sauce to Success

Brand consistency is like a fancy dress - it needs to fit perfectly in all the right places. It's all about keeping a consistent look and message across all your marketing platforms. Why does it matter? Oh, only because it helps to build a strong brand identity, making you more recognisable, memorable, and trustworthy to your customers. A consistent brand message also helps to set you apart from the competition. This builds trust and credibility with your audience, leading to increased sales and revenue.

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4 Reasons NOT to use Canva for your business logo
Christal Giblett Christal Giblett

4 Reasons NOT to use Canva for your business logo

Are you starting a business and looking for an easy DIY, cheap option for your logo? Have you created a logo or thinking about creating a logo for your business using Canva? Whilst this may be a more affordable option to start with, it can ultimately be the worst and costly mistake for your brand.

Canva is a popular graphic design tool that helps users create beautiful designs easily and quickly. While it is a great option for many design projects, it might not be the best choice for logo design. Here are four reasons why you might want to consider other options for creating your logo:

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