BRANDING & WEB DESIGN PROJECT
Joey and the Willow Tree
Bundle
Project
Joey and the Willow Tree, a doula service dedicated to supporting women throughout their pregnancy and birthing journey. As a new startup, Lilaco Designs was approached to creative a warm, welcoming and authentic brand identity and online presence.
Brand Deliverables
We developed a brand identity that emphasised the nurturing and supportive nature of Joey and the Willow Tree. This included a custom hand-drawn logo, a soft and elegant colour palette, and fonts that conveyed a sense of professionalism and approachability.
To maintain brand consistency, we designed a range of marketing materials, including business cards, stationery, and a pull-up banner, featuring the new logo and colour palette.
We created customisable social media templates for Instagram, Facebook, and other platforms, designed to showcase Joey's services and connect with expectant mothers.
We designed and developed a custom Squarespace website that attracted and engaged the target audience. The website features high-quality visuals, testimonials, and clear information about Joey's services, ensuring a user-friendly experience.
Results
The branding project successfully positioned Joey and the Willow Tree's with a strong brand identity, increased their online visibility, and improved the user experience for potential clients. This empowered Joey to connect with more expectant mothers and offer her invaluable support during a crucial life stage.
Design. Attract. Grow.
Design Your Brand. Attract Your Customers. Grow Your Business.