BRANDING PROJECT
Beachside Boutique Motel Mackay
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Project
Beachside Boutique Motel, a charming coastal accommodation in Mackay, Queensland, sought to revitalise their brand identity and attract a more discerning clientele. Lilaco Designs conducted a comprehensive rebranding project, crafting a sophisticated and inviting brand image.
Brand Deliverables
We crafted a compelling brand narrative for Beachside Boutique Motel, aligning its vision, values, and mission with the desires of couples seeking a coastal escape. Our strategy positioned the motel as a luxurious and inviting, perfect for those seeking relaxation beachside stay.
To embody this vision, we designed a minimalist yet impactful brand identity. A stylised palm tree, drawn with a delicate touch, served as the centerpiece of the logo, symbolising the beachfront location and the tranquility it offered. A calming colour palette complemented the logo, evoking feelings of serenity and relaxation.
We created a suite of visually appealing marketing materials that showcased the motel's unique charm. Custom signage, featuring the newly designed logo and colour palette, welcomed guests and enhanced the overall aesthetic. Additionally, we developed engaging social media templates that highlighted the motel's amenities and beachfront location, attracting potential guests and encouraging bookings.
Results
The rebranding project successfully elevated Beachside Boutique Motel's brand, resulting in increased bookings, positive guest experiences, and a stronger online presence. The motel's new identity resonated with its target audience, positioning it as a go to, accommodation in the Mackay region.
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