Project

The branding project for Sage Holistic Psychology, in Mackay, QLD, focused on crafting a brand identity that genuinely mirrored their approach to well-being: soft, calm, inviting, and emotionally connecting. Our goal was to create a visual presence that immediately conveyed a sense of serenity and trust for their clients.

Brand Deliverables

We successfully developed a comprehensive brand identity that serves as the foundation for Sage Holistic Psychology's welcoming atmosphere. Key deliverables included:

Logo Design: A unique and thoughtful logo was created, incorporating hand-drawn sage leaves subtly shaped to evoke the human brain. This element beautifully symbolises the holistic integration of nature and mind in their practice, creating a memorable and meaningful emblem.

Colour Palette: A carefully selected colour palette was chosen to reflect the brand's core values, radiating warmth, calmness, and an inviting feel.

Typography: We selected typography that complements the overall serene and professional aesthetic, ensuring readability and reinforcing the brand's gentle approach.

Business Cards: High-quality business cards were designed, ensuring every touchpoint reinforces the cohesive and professional brand image.

Foundational Brand Identity: All these elements collectively form the basis of a well-designed brand, providing a consistent and comforting experience across all their touchpoints, from their website to client interactions.

Results

This rebranding project has equipped Sage Holistic Psychology with a distinct and emotionally resonant brand identity. It effectively communicates their gentle, holistic approach, helping them connect more deeply with clients seeking a sense of calm and emotional well-being.