Brand consistency is like a fancy dress - it needs to fit perfectly in all the right places. It's all about keeping a consistent look and message across all your marketing platforms. Why does it matter? Oh, only because it helps to build a strong brand identity, making you more recognisable, memorable, and trustworthy to your customers. A consistent brand message also helps to set you apart from the competition. This builds trust and credibility with your audience, leading to increased sales and revenue.

Are you starting a business and looking for an easy DIY, cheap option for your logo? Have you created a logo or thinking about creating a logo for your business using Canva? Whilst this may be a more affordable option to start with, it can ultimately be the worst and costly mistake for your brand.

Canva is a popular graphic design tool that helps users create beautiful designs easily and quickly. While it is a great option for many design projects, it might not be the best choice for logo design. Here are four reasons why you might want to consider other options for creating your logo: