Are you attracting aligned clients to your health & wellness business?
This super simple checklist will help you find out, and show you what to do next.
Have you ever had that feeling? That gut instinct that your business has outgrown its brand?
It's a common feeling, especially for health and wellness founders. You've grown, you've learned, and your mission has evolved, but your brand is still stuck where you started. That disconnect can make you feel lost, unseen, and maybe even a little frustrated.
If you're feeling a little "ughhhh" with your brand, then this is a clear sign you're ready for a change. A brand refresh isn't about starting from scratch; it's about aligning your brand with who you are today.
Here are five signs your brand is ready for a refresh.
1. Your Brand Doesn't Feel Like You Anymore
Your brand should feel like a true extension of your purpose, showing up as your authentic self. If you're feeling disconnected, it's a sign your brand identity isn't reflecting your true self.
Ask yourself…
Do you hesitate to share your website because it doesn’t quite feel right?
Do you feel like you're speaking a different language from your brand's visuals?
Do you find yourself hiding your brand behind your personal profile, not sharing posts or not knowing what to say?
2. You're Not Attracting Your Ideal Clients
A strong brand is a magnet for attracting aligned people. If you're attracting clients who don't understand your value or drain your energy, your messaging might be the issue.
Do you find clients consistently ask for discounts, or do you feel you need to offer them to get clients?
Do you spend a lot of time educating potential clients on why your service is valuable?
Do you feel like you're speaking to everyone, and therefore no one?
3. You're Inconsistent Across Platforms
Inconsistency erodes trust. If your social media looks different from your website, and your logo changes sizes from one document to the next, it can confuse your audience and make your brand seem less professional.
Is your colour palette or fonts not uniform across your social media profiles?
Does your logo look stretched or pixelated on your website?
Do you find it difficult to use your brand assets consistently because you don't have a clear guide?
4. You're Ready to Charge Your Worth
As your expertise grows, so should your prices. A strategically solid brand communicates your value and gives you the confidence to charge what you're worth without hesitation.
Do you feel like you can't increase your prices because your brand doesn't reflect your expertise?
Do you find it difficult to articulate your value proposition?
Do you constantly feel the need to justify your pricing to clients?
5. You Feel Unseen in a Busy Market
The health and wellness industry is booming, but your unique purpose and story are your biggest assets. If you feel like you're blending in with the competition, a brand refresh can help you stand out.
Does your brand look very similar to your competitors?
Do clients often confuse you with other businesses?
Do you lack a clear, unique visual identity that captures attention?
What's Next?
These feelings are not problems; they are opportunities. It’s time to build a brand that is a true reflection of your purpose and helps you achieve your business goals.
The first step to solving these challenges is to get clarity. Our Brand Growth Audit can help you. We help uncover exactly what your brand needs to attract aligned clients, charge your worth, and make the impact you were born to make.
Ready to find your roadmap to a brand that feels truly authentic and aligned?